PERFORMANCE MARKETING GROUP
One standard. Every category.
Validated Lead Group connects consumer intent with direct buyer demand across home services and regulated financial verticals — through Pay Per Call, live transfers, first-party forms, click leads, data leads, and owned affiliate networks in the United States.
First-party intent originates on an owned property or direct media source.
Attributes enriched and evaluated against campaign criteria before routing.
Routed to a participating buyer by category, geography, schedule and capacity.
Figures reflect leadership experience. Campaign availability varies by category, geography and buyer demand.
THE GROUP
A performance company, not a lead broker.
Validated Lead Group builds and operates first-party acquisition properties, validates what they produce, and routes it to buyers who can act on it. We originate the signal rather than buy it downstream, and we treat customer acquisition as an operational discipline rather than a volume trade.
The group runs category brands in home services and regulated financial verticals and operates its own affiliate networks. Each property speaks its category’s language fluently. All of them run to one standard.
CAPABILITIES
Five acquisition formats. One validation standard.
Pay Per Call
High-intent inbound calls connected to buyers by service category, geography, schedule and capacity.
Live Transfers
Pre-qualified callers transferred live to licensed agents and buyer call centers.
First-Party Forms
Consumer-submitted inquiries with structured data, source attribution and configurable qualification.
Click Leads
Intent traffic routed to buyer destinations with full source and campaign attribution.
Data Leads
Enriched, attribute-validated records delivered by API, webhook or scheduled feed.
Network Operations
Owned affiliate networks with campaign management, payout administration and source oversight.
WHY THE ECONOMICS DIFFER
We generate the signal. We don’t inherit it.
Most supply in this category is resold two or three times before a buyer sees it. Our sweet spot is first-party traffic from owned properties and direct media relationships — which is what makes source attribution, attribute validation and enrichment possible in the first place.
Owned and operated properties
Category sites built, ranked and maintained by the group, generating consumer signal directly.
Direct media relationships
Publisher and media partnerships managed in-house, with source visibility maintained end to end.
Attribution that survives the handoff
Because the signal originates with us, campaign and source data stays attached to the record through routing and reporting.
TECHNOLOGY AND DATA
Enriched before delivery. Validated before routing.
Proprietary technology enriches each record and validates its attributes through multiple methods before a buyer ever receives it. In financial services, that includes direct relationships with the three national credit bureaus.
Attribute validation
Available record attributes are evaluated through multiple validation methods before delivery.
Data enrichment
Records are enriched against permitted data sources to improve relevance and contact quality.
Bureau data relationships
Direct relationships with the three national credit bureaus support attribute validation in financial verticals.
Intelligent routing
Inquiries are aligned with campaign requirements, service areas, schedules and buyer availability.
Structured attribution
Source, campaign and path information stays associated with each inquiry.
Performance reporting
Partners on both sides receive relevant campaign information and measurable outcomes.
Validation supports evaluation of available criteria before routing. It does not eliminate all fraud, invalid traffic or consumer error. Bureau data is used only where permissible and for permitted purposes. Nothing on this site constitutes an offer of credit.
THE STANDARD
More than a name. A standard for every connection.
Clear Source
Every inquiry should have an identifiable campaign and acquisition path.
Relevant Intent
The consumer's request should align with the applicable category.
Structured Routing
Distribution should follow buyer settings, availability and campaign criteria.
Measurable Outcomes
Performance should be reportable and reviewable at the campaign level.
VALIDATION SUPPORTS
- source, category and geography evaluation
- campaign-criteria alignment before routing
- structured attribution and reporting
- operational accountability across partners
- guarantee a sale, appointment or booked job
- eliminate all fraud, invalid traffic or consumer error
- replace applicable legal or compliance review
- guarantee campaign volume or outcomes
Trust is not claimed. It is Validated.
PORTFOLIO
Category brands, built one vertical at a time.
Home ServicesPay Per Call and first-party form acquisition across home services in the United States.
RemodelingFirst-party kitchen, bathroom and whole-home remodeling project inquiries, with a buyer program for remodeling contractors.
MortgageFirst-party mortgage inquiry acquisition for licensed lenders and brokers.
DebtConsent-aware acquisition for debt settlement, consolidation and relief providers.
InsuranceValidated insurance inquiries and live transfers for agencies, brokerages and growth teams.
PlumbingPay Per Call and first-party form acquisition for national and multi-location plumbing operators.
HVACPay Per Call and first-party form acquisition for HVAC install, replacement and repair operators.
RoofingPay Per Call and first-party form acquisition for roofing contractors and storm-restoration operators.
ElectricianPay Per Call and first-party form acquisition for electrical contractors and home-services platforms.
Additional categories in development
validated[category]leads.comHome Services Lead Group
Buyer-facing demand brand serving home services operators, franchises and national accounts.
An operating company of Validated Lead Group.
HomeVantage Lead Group
Buyer-facing demand brand supporting regional contractors and multi-location service businesses.
An operating company of Validated Lead Group.
Validated Voice Concierge.
A concierge that routes by need, not just ZIP.
Skyler captures the job, equipment, symptom and urgency before making a warm handoff to a matched local provider.
FOR BUYERS
Build a more adaptable acquisition channel.
Access Pay Per Call, live transfer, form, click and data supply aligned with your services, locations, schedule, capacity and campaign requirements.
FOR MEDIA PARTNERS
Connect your traffic to established direct demand.
Work with a responsive team offering diverse campaigns, clear expectations, source visibility and reliable payouts.
TRACK RECORD
Forty years of doing this before it had a name.
The group’s leadership brings a collective 40+ years in performance marketing and strategic partnerships across highly regulated environments and home services, including HVAC, plumbing and above-ground pool.
Regulated-environment fluency
Category experience in verticals where disclosure, consent and permissible use govern how acquisition runs.
Enterprise buyer-side operating history
Direct operating relationships with national home services brands and franchise systems.
Network and partnership development
Owned affiliate networks built and administered in-house, with source oversight and payout management.
INSIGHTS
Notes from the group.
Why first-party origination changes the economics
Supply that is resold twice before delivery cannot carry reliable source attribution. Origination can.
Lead validation in regulated verticals
What attribute validation can evaluate before routing, and what it cannot be asked to do.
Buyer-side call routing economics
Schedule, capacity and service area decide the value of a call more often than the category does.
Answers, validated.
Validated Lead Group is a performance marketing company that connects consumer intent with direct buyer demand across home services and regulated financial verticals through Pay Per Call, live transfers, first-party forms, click leads and data leads.
READY WHEN YOU ARE
Build your next performance channel.
Whether you are acquiring customers or connecting media to direct demand, Validated Lead Group is built to support measurable growth.